[PURPOSE OF THE POSITION]
Under the direction of the Head of Digital, Digital Marketing Officer will plan, develop, and implement digital activities on web, mobile, and other digital platforms. The position is primarily designed to support the recruitment of international aid workers (Field workers) and raise public awareness of MSF activities, via digital marketing activities (digital promotion, campaign advertisement and etc.) in Korea.
Also, the position aims to enhance and strengthen the digital engagement & community management through various public engagement programs and online supporters programs. S/he will work in close collaboration with other departments in MSF Korea particularly Communications and HR Departments as well as external partners or agencies.
[MAIN DUTIES AND RESPONSIBILITIES]
DIGITAL CONTENT DEVELOPMENT AND MANAGEMENT
- Plan, design, and execute FHR digital campaigns, including developing concept and content, designing the flow and the layout, managing the production process, and presenting on digital platforms.
- Create and curate regular digital contents (articles, videos, advertisements etc.) related to field workers’ stories and Field Human Resources (hereafter FHR) recruitment for website and other online channels.
- By participating in the field workers’ debriefings, create and disseminate original content online to increase the understanding of FHR of potential applicants• Produce and publish FHR promotion videos in collaboration with external vendors.
- Establish and maintain an emailing platform to collect email addresses who are interested in working in field.
- Create, develop, and distribute monthly FHR email newsletters.
- Manage the communication with external vendors including, various digital medical platforms, digital marketing agencies, design agencies and video producers to collaborate on digital content production projects.
- Process the billing and other administrative follow up with vendors related with his/her projects.
- Maintain and update FHR landing page and FHR pages on MSF Korea website to ensure all the information is up to date and correct.
- Propose and present the best format and design to present FHR related information on the website and other digital platforms.
- Coordinate online promotions including implementing paid digital advertisements for FHR contents and recruitment events.
- Actively propose and suggest innovative ways of FHR marketing and promotion to increase the number of potential applicants.
- Work closely with HR department to support preparing and conducting FHR info sessions including managing info session web page, registration, and digital advertisement.
- Participate and support online FHR info sessions for technical support when requested.
DIGITAL ENGAGEMENT & COMMUNITY MANAGEMENT
- In close communication with Public Engagement Coordinator in Communications Department, conduct promotions of public events on MSF Korea’s digital platforms.
- Manage and develop landing pages of public events.
- Create owned social media contents and run advertisements to boost participation to public engagement events and programs.
- Coordinate and manage online supporters’ program with an aim to generate quality third-party online content.
- Support promotion and on-site operation of Missing Maps (online public engagement program) and manage participants’ online community.
DIGITAL ANALYTICS
- Work with other team members in the Digital Unit to monitor digital traffic and analytics, track metrics, and prepare analytics reports and recommendations.
- Provide qualitative analysis to optimize digital channels and be able to translate data into clear, specific recommendations for non-IT/digital persons.
- Present FHR digital marking results by conducting data analytics of different FHR digital advertisements, contents, and campaigns
- Report KPI/Target achievements from public engagements and community management
DIGITAL PLATFORMS
- Coordinate the architecture, functionality, maintenance, and improvement of the MSF Korea website and mobile site (www.msf.or.kr), including developing new landing pages for FHR, Public Engagement & Community Management
- Support to plan and execute website renewal project when necessary.
- Coordinate with IT vendor to address technical issues with the website such a fixing bugs and ensuring security of MSF Korea’s digital platforms and information; and maintaining functionality and support of Content Management System (CMS), including optimizing content updates and site administration (eg, user management, permissions, clean URLs).
[QUALIFICATIONS AND JOB REQUIREMENTS]
ESSENTIAL SKILLS
- Minimum 3 years of experience in digital communications or marketing, including web, mobile, and social media
- Extremely strong computer literacy
- Experience in digital content development and editing
- Knowledge and experience in website maintenance
- Ability to work independently and handle a large volume of work under tight deadlines
- Ability to react quickly and efficiently, including under time, public, and internal pressure
- Ability to carry out projects from conceptual stage to launch in time-bound fashion
- Outstanding time management and organizational skills, with attention to detail
- Strong interpersonal skills, work well within a diverse team, and has a creative, proactive, and flexible personality
- Genuine commitment to MSF’s humanitarian principles
- English and Korean language fluency
DESIRABLE SKILLS
- Strong visual sense and ability to contribute to digital design and user interface
- Experience with Adobe Creative Suite,HTML, DAM, Javascript/ Flash/ PHP/ MySQL/ PostgreSQL; Mobile First Design and Responsive Web Design; Google Analytics; Drupal CMS; server hosting
- Experience working with a NGO or non-profit organization
- Knowledge and interest in humanitarian issues and international affairs
If you are interested in this position, please send your motivation letter and CV in English to HR Department at: recruit@seoul.msf.org
Application Deadline: This position will be closed when the candidate is finalized. Please submit the application at your earliest convenience.
We will contact the selected candidate within 2 weeks after the submission date.