[PURPOSE OF THE POSITION]
In close cooperation with the Fundraising Director, Communication Director, Human Resources Director and Head of Finance and Compliance, this position aims to maximize engagement with the Korean audiences and support the MSF’s social mission through digital channels and tools. The Head of the digital unit is responsible for developing a strategic vision for MSF Korea digital engagement, coordinating, and developing MSF Korea websites and social media channels, leading online marketing strategies and analytics, and providing advice and innovation on digital engagement trends and best practices.
This strategy will be implemented in coordinated activities aiming to:
- increase digital fundraising;
- expand the visibility of MSF and its medical humanitarian work and principles to the public in South Korea;
- provide visibility and support to the recruitment of field international and HQHR staff
[RESPONSABILITIES]
General:
The Head of Digital will:
- Develop and be accountable for the strategic digital direction of MSF Korea and meeting our global objectives,
- Define the midterm/long-term vision and strategy for MSF’s fundraising, communication, HR translating them into action plans based on digital perspectives,
- Be accountable for delivering relevant digital objectives on time and appropriately managing the associated budgets and taking corrective actions when necessary.
Main responsibilities
- Lead, advise, and design the digital strategies to achieve fundraising objectives (donor acquisition, lead generation, philanthropy, legacies etc…); for digital content dissemination through social media, websites and other digital channels; for the HR recruitment
- Ensure digital support and advice are provided to public engagement events and campaigns as well as integrated campaigns with multiple objectives
- Lead the digital team and implement the digital activities in line with the business plan and annual plan of action in accordance with the approved budget,
- Lead definition, implementation and monitoring of KPIs for the unit and ensure comprehensive statistics and reports to identify risks, opportunities, and priorities,
- Develop and hold accountability for the contents of digital production (Websites, SNS posts, digital promotion and advertisement, campaigns, etc.),
- Oversee the development of dashboard, and the production of reports and recommendations for improvement of online activities and digital marketing campaigns,
- Promote standards and procedures to guarantee quality and coherence of MSF Korea messages on digital platforms and yet provide the best solutions for achieving different objectives,
- Oversee development of analytic tools and ensure tracking integration with online analysis tools,
- Oversee and ensure coherent and comprehensive development of MSF digital products and their integration with department tools,
- Oversee the adequate websites for architecture and a correct organization of contents,
- Ensure identification of technical problems and facilitate solutions with the support of IT,
- Identify and propose new tools, applications, and innovative ideas to strengthen MSF digital engagement,
- Identify through an accurate selection process our digital providers/partners/contract and manage the contracts and vendors and ensure optimized relationships with vendors.
Team Management
- Lead team to create plans and oversees timely implementation, building accountability for success and failures. Analysis’s activities, costs, and achievements to determine department progress towards stated goals and propose corrective actions when required,
- Hold regular departmental meetings to coordinate, monitor and review activities,
- Set clear attainable objectives for employees and evaluate the job performance accordingly by established MSF Korea procedures,
- Oversee relationships with all departmental vendors,
- Develops departmental budget in close cooperation with the MT. Implement and monitor closely departmental budget by MSF Korea policies and procedures,
- Responsibilities include a quarterly report and budget review, signing and administering departmental contracts and other administrative documents.
MSF Movement
- Contribute to, shape, support and participate in global digital platform initiatives, strategies,
- Identify, design/lead/participate in cross-sectional digital projects where MSF Korea could bring significant added value,
- Represent MSF Korea in any international communications conferences, and seminars, if invited or seen necessary by the General Director.
[QUALIFICATIONS AND REQUIREMENTS]
Essential skills and experience
- Commitment to the values, principles and MSF’s social mission
- Degree in digital marketing and communications, Digital technologies or similar,
- Minimum of seven years of digital and marketing experience with proven records of successes as well as conceptualizing, managing, and developing complex digital projects and web structures,
- Experience in designing, managing and implementing marketing and communication projects
- Solid experience in formulating effective direct response digital campaigns in driving business results
- Solid experience in web analytics
- Good communicator with strong interpersonal skills
- A proactive team player with team management experience
- Ability to think strategically as well as tactically
- Ability to think analyze, synthesize and present complex information in a convincing, straightforward, and clear manner to a wide range of audiences and through multiple channels
- Service orientation
- Ability to identify problems, collect data, establish facts, and draw conclusions including the ability to read analysis and interpret professional and technical procedures
- Work under pressure and respect deadlines
- Language: Fluent in Korean and English
Desirable skills and experience
- Experience in NPO
- Experience working internationally
Others
- Flexible to attend VC conferences or international meetings outside traditional working hours
If you are interested in this position, please send your motivation letter and CV in English to HR Department at: recruit@seoul.msf.org
Application Deadline: Aug 14, 2022
We will contact the selected candidate within 2 weeks after the application deadline.